Product engineering · Growth consulting · Brand partnerships
I build products and get them their first paying customers.
Founder of firsteyes AI. Before that, 3.5+ years as a freelance software engineer for global clients, including The Hog, a YC-backed startup (F25). I take products end to end - architecture, full-stack and AI engineering, landing pages and organic growth - and advise founders and engineers one-on-one.
1,000+
signed-up users on firsteyes AI, grown solo
3 figures
revenue on firsteyes AI, with $0 spent on ads
~85%
web data cost cut as a freelance engineer at The Hog (YC F25)
7,800+
followers on LinkedIn
500+
followers on X
01 - SERVICES
What I do, and where I've already done it.
Every service is paired with the work behind it - my own products and client engagements. Project and partnership rates are scoped on a short call.
01
Products & MVPs from scratch
From idea to a live, production-grade product: architecture, full-stack build, AI features, auth, billing, onboarding and launch - owned end to end by one accountable engineer.
TRACK RECORD
firsteyes AI
Built and grew solo to 1,000+ signed-up users and 3-figure revenue, with $0 ad spend.
inteGPT
A full AI design workflow platform for interior designers and studios, from brief to finished visual direction.
The Hog (YC F25)
Led end-to-end development of core platform features across search, enrichment, AI personalization and onboarding.
02
Full-stack, backend, frontend & AI engineering
Hands-on engineering for startups and teams that need to move fast - shipping features, stabilizing production and cutting infrastructure cost.
TRACK RECORD
The Hog - scraping & search infrastructure
Multi-provider waterfall routing cut web data costs from ~$2.9K to ~$430/month (~85%) while improving reliability.
The Hog - AI Voice Profiles
Analyzes LinkedIn, X, Reddit and long-form content to generate personalized brand voices for AI-written replies.
Global clients
25% faster load times through SSR/SSG, 30% smaller bundles, 30+ reusable components and Node.js REST APIs.
03
Landing pages & websites
Conversion-focused landing pages and marketing sites, built by someone who builds conversion-audit software - so messaging, UX and CTAs are designed around why visitors bounce.
TRACK RECORD
firsteyes AI
Analyzes a website the way a real first-time visitor would, surfacing the messaging, UX and conversion friction that makes people bounce.
Global clients
Next.js sites with 25% faster load times through server-side rendering and static site generation.
04
Brand collaborations
Sponsored posts and product features on LinkedIn and X for tools that founders and engineers use - written in my own voice, not a pasted ad.
TRACK RECORD
LinkedIn (7,800+ followers)
3 brand collaboration posts delivered.
X (500+ followers)
Building in public, writing for an audience of founders and engineers.
02 - CONSULTING
One-on-one calls, fixed upfront rates.
Focused 30-minute calls with someone who has done the thing you're trying to do. Pick a topic, then book and pay in one step.
GROWTH
Getting users organically from X & Reddit
The approach behind firsteyes AI: 1,000+ signed up users and 3-figure revenue with $0 spent on ads. We work through your product and leave with a plan.
PRODUCT
Product development
Scoping an MVP, choosing a stack, architecture, AI features and shipping fast - from someone who has built products solo and freelanced for a YC-backed startup.
FREELANCING
Starting freelancing as a software engineer
Positioning, profiles and landing your first clients - from 3.5+ years of freelancing for global clients, including a YC-backed startup.
FREELANCING
Growing as a freelance SDE
Better clients, pricing your work, and moving from one-off gigs to longer startup engagements.
03 - EXPERIENCE
Building & experience
Open any role for the full detail.
Growing it solo to 1000+ signed up users and 3-figure revenue, with $0 ad spend
A full AI design workflow platform for interior designers and studios, covering the process from brief to finished visual direction.
- Led end-to-end development of core platform features across search, enrichment, AI personalization, and onboarding, owning architecture, implementation, and production delivery.
- Architected a multi-provider scraping and search infrastructure using a waterfall routing strategy, reducing web data costs from ~$2.9K/month to ~$430/month (~85% cost reduction) while improving reliability and fallback coverage.
- Built a high-impact AI-driven Voice Profiles feature that analyzes LinkedIn, X, Reddit, and long-form content to generate personalized brand voices and tone, enabling high-quality AI-written replies aligned with each user's writing style.
- Designed a scalable people enrichment and persona pre-filtering pipeline combining SQL-based hard filters and targeted enrichment providers, significantly reducing unnecessary AI classification and enrichment spend.
- Shipped multiple high-impact product features including LinkedIn quote reposts with AI commentary, onboarding AI copilot experiences, and automated email workflows for user activation and engagement.
- Improved platform stability and UX by resolving critical production issues, optimizing enrichment pipelines, and standardizing design systems across the app.
- Collaborated closely with founders and product leadership, translating ambiguous product ideas into shipped, measurable outcomes in a fast-moving startup environment.
- Developed 30+ reusable UI components using React.js, Next.js, TypeScript, and Tailwind CSS, improving frontend efficiency by 40%.
- Enhanced website performance, reducing load times by 25% through server-side rendering (SSR) and static site generation (SSG) in Next.js.
- Optimized JavaScript execution, reducing bundle size by 30% using code splitting and lazy loading.
- Refactored and modularized legacy JavaScript codebases, improving maintainability and reducing redundancy.
- Built RESTful APIs with Node.js (Express.js), implementing middleware-based request handling for clean, scalable architecture.
- Created robust test cases using the React testing library, ensuring high code coverage and maintainability.
- Maintained high code quality by enforcing ESLint, Prettier, and best practices, reducing bugs and improving team collaboration.
- Designed and developed robust, reusable UI components in React, reducing redundancy and improving maintainability.
- Enhanced frontend performance with efficient state management and optimized rendering, improving load times and user experience.
- Wrote clean, well-structured code with comprehensive unit and integration tests, ensuring reliability and smooth deployments.
04 - WORK TOGETHER
Have a project or partnership in mind?
Development and brand collaboration rates are scoped per project. Book a short discovery call and we'll agree on scope, timeline and price.